Sporting Gun Online

United Kingdom (National)

Basic Display Formats

We use the DFP Premium to serve our desktop Web campaigns and Mobile optimised campaigns.

*40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)

  • IPC only accepts JavaScript/standard format tags (no iframes)
  • Please see expndable ads section for further details on expandables.
  • All flash files must have clickTag and back-up gifs
  • File formats accepted: jpeg, gif or swf
  • Flash version 10 and below, ActionScript 2 and ActionScript 3) (please see below for Click Command examples)
  • All creative is subject to Publisher’s approval
  • No looping restrictions; no animation duration restrictions
  • Max 18 FPS
  • 3 days turnaround for standard; 5 days for and rich media
  • Queries to traffic@ipcmedia.com
  • MPU
    Size: W 300 px x H 250 px
    Expanded size: W 600 px x H 600 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user initiated
    Backup image required?: Yes
    Max file size (KB): 40KB

Located on the right rail, expandables must expand left

  • 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
  • Double MPU
    Size: W 300 px x H 600 px
    Expanded size: W 600 px x H 600 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be User Initiated
    Backup image required?: Yes
    Max file size (KB): 40KB

Located on the right rail, expandables must expand left

  • 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
  • Leader
    Size: W 728 px x H 90 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user-initiated
    Backup image required?: Yes
    Max file size (KB): 40KB

Located at the top.

  • 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
  • Super Leader
    Size: W 970 px x H 90 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user initiated.
    Backup image required?: Yes
    Max file size (KB): 40KB
  • Small Rectangle
    Size: W 300 px x H 120 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user initiated.
    Backup image required?: Yes
    Max file size (KB): 40KB
  • Billboard Push Down
    Size: W 970 px x H 90 px
    Expanded size: W 970 px x H 250 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user initiated.
    Backup image required?: Yes
    Max file size (KB): 40KB

40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect).

Expandable Ads

WE CANNOT HOST EXPANDABLE ADS UNLESS THEY ARE BUILT BY IPC. THEY MUST BE SUPPLIED VIA A THIRD PARTY JAVASCRIPT TAG SUCH AS DFA OR MEDIAMIND.

  • 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
  • Expandable ads can be mouse-over to expand but must have a clear close button on the top right or top left of the expanded portion.
  • Available formats: MPU, Double MPU, Leader, Billboard Push Down, Overlay, Page Peel.
  • Rich media redirect tags only (no files)
  • Click or mouse over to activate
  • Mouse-off to deactivate with clear close button on expanded portion
  • Maximum of 2 expansions per impression

Page Peel

Page Peel options include:

Tease & Peelback, Super Leaderboard, Double MPU, Overlay.

  • Tease & Peelback
    Size: W 100 px x H 100 px
    Expanded size: W 500 px x H 500 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user initiated.
    Backup image required?: Yes
    Max file size (KB): 40KB

*Must expand left and down

  • Super Leaderboard
    Size: W 970 px x H 90 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user initiated.
    Backup image required?: Yes
    Max file size (KB): 40KB
  • Double MPU
    Size: W 300 px x H 600 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user initiated.
    Backup image required?: Yes
    Max file size (KB): 40KB
  • Overlay
    Size: W 400 px x H 600 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user initiated.
    Backup image required?: Yes
    Max file size (KB): 40KB

Overlay Ads

  • Animation = 15 Seconds – automatically closes after the 15 seconds
  • Prominent close button visible throughout the animation
  • Must be capped at 1 per user per day (at most)
  • Not permitted on homepages
  • Overlay
    Size: W 400 px x H 600 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    must be user-initiated
    Backup image required?: No
    Max file size (KB): 40KB

Video in Ads

  • Streaming (polite) video (or any data) permitted
  • Video must have clear close pause/play button
  • Auto play permitted but must have clear close button
  • No video length restriction; total polite streamed data: 2mb max
  • Sound permitted must be user initiated with clear mute button
  • Max length = 15 secs
  • Format = .FLV (broadcast quality)
  • Click through URL
  • Tracking pixel (Optional)
  • Max frame rate = 30 fps
  • Video bit rate = 1372 kbps
  • Video
    Size: W 300 px x H 250 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Backup image required?: Yes
    Max file size : 2MB

ClickTag

getURL (Flash version 6 and higher)

on (release) {
getURL (level0.clickTAG, "blank");
}

getUrlfunction (ActionScript 3)

Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {
var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new URLRequest(sURL), “_blank”);
}

Notes:

  • click_btn is the name of the link button. You can change it into
    every name / label you want.
  • It is possible to embed the clickTAG via external files.

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