TI Media Limited (UK) Digital Ad Specifications

United Kingdom (National)

Basic Display Formats

We use DFP Premium to serve our desktop/tablet web campaigns and Mobile optimized campaigns.

We cannot host video or expandable ads unless they are designed by TI-Media (UK) Ltd or are supplied via a third party javascript tag such as DFA, FLASHTALKING OR SIZMEK.

We can serve HTML5 tags as long as the creative are hosted on client side. The creative should load to display within 1 second and should make no more than 10 initial file requests. Please be aware that this is only for in page formats, and page skins/ triptychs need to be provide as raw assets.

Third Party tags that contain data collectors will not be accepted. nor are any tags that are used to record data from our sites.

We cannot serve Flash ads.

  • TI Media Limited (UK) Ltd only accepts JavaScript/standard format tags (no iframes)
  • File formats accepted: jpeg or gif
  • Max 18 FPS
  • 3 days turnaround for standard; 5 days for expandable ads and rich media
  • Queries to traffic@ti-media.com
  • We can only accept monitoring tags from Adsafe within 3rd party tags. In instances where Adsafe tags are used all reporting will be based on our adserver stats.
  • We accept HTML5 ad tags
  • Sound must be user initiated
  • 30% CPU load maximum.

Expandable banners

  • Rich media redirect tags only (no files)
  • Expand full screen/lightbox (900×600)
  • 5 Days testing required
  • Click to expand only
  • Clear close button to deactivate
  • Maximum of 2 expansions per impression
  • Z index must be within 250 < Z < 1000
  • For Native specs (Sharethrough), Triptych specs, Mobile and Retina specs please contact traffic@ti-media.com
  • All creative is subject to publisher’s approval
  • MPU
    Size: W 300 px x H 250 px
    Expanded size: W 400 px x H 400 px
    Animation allowed?: Yes
    Expand size can be as above OR full screen/lightbox (900×600)
    Sound allowed?: Yes
    Must be user initiated
    Backup image required?: No
    Max file size (KB): 150KB
  • 150KB max initial file size limit, subsequent load, 300KB
  • Double MPU
    Size: W 300 px x H 600 px
    Expanded size: W 600 px x H 600 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be User Initiated
    Backup image required?: No
    Max file size (KB): 200KB
  • 200KB max initial file size limit, subsequent load, 400KB
  • Leaderboard
    Size: W 728 px x H 90 px
    Expanded size: W 728 px x H 300 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user-initiated
    Backup image required?: No
    Max file size (KB): 150KB
  • 150KB max initial file size limit , subsequent load 300KB
  • Portrait
    Size: W 300 px x H 1050 px
    Expanded size: W 450 px x H 1050 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Backup image required?: No
    Max file size (KB): 250KB

Modular ad unit with 3 different sections to it. It is served through the MPU position

  • 250KB max initial file size limit, subsequent load 500KB
  • Billboard
    Size: W 970 px x H 250 px
    Expanded size: W 970 px x H 400 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user initiated
    Backup image required?: No
    Max file size (KB): 250KB
  • 250KB max initial file size limit, subsequent load, 500KB
  • Billboards will not appear on portrait orientation tablet devices. Please note that we can only run leaderboards on tablet takeovers.

Mobile Ads

  • Gif or Jpeg
  • We accept HTML5 ad tags.
  • All creative is subject to publisher’s approval
  • Mobile Banner - Image
    Size: W 320 px x H 50 px
    Animation allowed?: Yes
    Sound allowed?: No
    Backup image required?: No
    Max file size (KB): 50KB
  • Mobile Banner - HTML5 Rich Media
    Size: W 320 px x H 50 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user initiated.
    Backup image required?: No
    Max file size (KB): 50KB

Subsequent polite load – 500kb

  • Mobile MPU - Image
    Size: W 300 px x H 250 px
    Animation allowed?: Yes
    3 loops maximum
    Sound allowed?: No
    Sound must be user initiated
    Backup image required?: No
    Max file size (KB): 50KB
  • Mobile MPU - HTML5 Rich Media
    Size: W 300 px x H 250 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user-initiated
    Backup image required?: Yes
    Max file size (KB): 50KB

Subsequent polite load – 500kb

  • Mobile Expandable Banner
    Size: W 320 px x H 50 px
    Expanded size: W 320 px x H 400 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user initiated
    Backup image required?: No
    Max file size (KB): 35KB

We have certified the following Rich Media providers: Celtra, Flashtalking and Canvas and are in the process of certifying: Sizmek and Medialets. PLEASE ENSURE THE MOBILE WEB VERSION OF THE TAG IS SUPPLIED.

If this is built by TI-Media it must be served through our preferred provider Celtra and this incurs a fee.

Initial load of 35kb with a full load of <750kb

We accept HTML5 ad tags.

Page Skins (gutter ads)

Please contact the Ad Ops team for specs: tiuktraffic@ti-media.com

Mobile Takeover

  • gif, jpg or mobile rich media (middle slot only). No flash or video files.
  • initial file size: 35kb (each)
  • rich media permitted (middle slot only) must be mobile rich media (eg Celtra)
  • video permitted (middle slot only): must be politely streamed via rich media tag,
    must have clear play/pause, and mute/unmute buttons, can autoplay but must start mute
  • total polite streamed max: 1mb
  • Can run on – Marie Claire, Look, Ideal Home, Living Etc & NME
  • Not currently supported on Instyle
  • Top slot
    Size: W 320 px x H 100 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Clear mute button, must start mute
    Backup image required?: No
  • Middle slot
    Size: W 300 px x H 250 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Clear mute button, must start mute
    Backup image required?: No

Video in Ads

  • Streaming (polite upto 200kb) video (or any data) permitted
  • Video must have clear close pause/play button
  • Auto play permitted but must start muted
  • Video length restriction 15 seconds; total polite streamed data (not hosted by TI Media Limited (UK)): 2.2mb max
  • Sound permitted must be user initiated with clear mute button
  • From Sep 2015, Chrome will pause auto-playing Flash ads by default
  • All creative is subject to publisher’s approval

Interscroller

Must be supplied via 3rd party rich media tags.

Video
Vertical or Square
6-10 seconds length
Sound must be user initiated

Safe Zones
125px at the top to accommodate for fixed navigation bar and mobile banner.
20px at the bottom to accommodate for the notice bar.

Please note: You must build your interscroller as a responsive unit that will account for all sizes given.
We recommend that this format is built in-house by the creative team at TI-Media

  • Small-to-Medium
    Size: W 320 px x H 460 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user initiated.
    Backup image required?: Yes
    Max file size (KB): 50KB
    Subsequent Polite Load: 200kb
  • Medium-to-Large
    Size: W 384 px x H 615 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Must be user initiated.
    Backup image required?: Yes
    Max file size (KB): 50KB
    Subsequent Polite Load: 200kb

Cookie Policies

Please find our cookie policies for TI Media Limited (UK) and Doubleclick respectively:

http://www.ti-media.com/privacy/

http://support.google.com/dfp_premium/bin/answer.py?hl=en-GB&answer=2839090

Native Advertising

Native Advertising is delivered with Sharethrough.

Promoted content will match the surrounding content.

We recommend an image of at least 1000px x 750px, which will be resized to fit the slot.

Please also provide a link to the content that you want to promote.

Desktop Triptych

A high impact ad format consisting of three horizontal elements that appear at various points on the host page.. As the user scrolls down the page the ad elements also scroll but at a slower rate hence creating the parallax effect. The middle slot can be a video as opposed to an image

Run on – Marie Claire, Look, Ideal Home, NME, Trusted Reviews, Living Etc.

Tablet requests are not included.

  • Top Slot
    Size: W 1600 px x H 400 px
    Animation allowed?: No
    Sound allowed?: No
    Backup image required?: No
    Max file size (KB): 100KB
  • Image must be supplied as either Jpeg’s or Gif’s.
  • Animation is not allowed
  • Middle Slot
    Size: W 1600 px x H 935 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Backup image required?: No
    Max file size (KB): 100KB
  • A video can be run in the middle slot
  • Video resolution – 768×432
  • Video should be supplied in 4:3 aspect to run fullscreen
  • Video should be supplied in 16:9 aspect to run with a background image
  • Video background should be 1600px x 532px
  • Video should be supplied in both MP4 and ogg formats
  • Video format should be H.264, AAC, 48000 Hz, Stereo (L R)
  • Max video size is 2mb
  • Image must be supplied as either Jpeg’s or Gif’s.
  • Animation is not allowed
  • On Marie Claire, Look and Ideal Home the safe area for branding and messaging is within the dimensions of 768×432 in the middle of the creative where the video is placed. Outside of this area branding may be cut off.
  • Bottom Slot
    Size: W 1600 px x H 935 px
    Animation allowed?: No
    Sound allowed?: No
    Backup image required?: No
    Max file size (KB): 100KB
  • Image must be supplied as either Jpeg’s or Gif’s.
  • Animation is not allowed

IAB and Coalition for Better Ads

TI Media Limited (UK) support The Coalition for Better Ads and work within the IAB’s guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO

Pre-roll Video Ad

  • Max file size = 2mb
  • Max length = 30 secs
  • Format = HTML5 tags or MP4.
  • Sound permitted
  • Click through URL
  • Tracking pixel (Optional)
  • Max frame rate = 30 fps
  • Video bit rate = 1372 kbps
  • All creative is subject to publisher’s approval
  • Pre-roll Video
    Size: W 480 px x H 270 px
    Animation allowed?: Yes
    Sound allowed?: Yes
    Backup image required?: No

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